Using Bam Jam to Help Your Company

It’s not a secret that finding unique and creative ways to get your brand or product in front of customers is challenging. Trying to cut through the noise and all the clutter of other marketing propaganda is also difficult and can make your job even harder. And this process can be boring!

But by utilizing the inventory available through BAM Jam, companies large and small find fun ways to achieve their marketing goals.

BAM Jam is a locally run event that faces many of the same challenges you do when it comes to creating awareness and, ultimately, driving sales. We’ve learned to put ourselves in your marketing shoes to find solutions that work. Sometimes they are simple and sometimes they are completely new items that you dream up on your own. Either way, we want to help.

Branding, sampling, sales – a path for every goal

The inventory that BAM Jam has available to you stretches across most marketing channels. Whether you want to create brand awareness, show people a sample of your offerings or want to drive some “in event” sales, we’ve got you covered.

To see a list of sponsorship items, email or call Clint Hordemann at (208) 989-1550 or clint@idahoselect.org.

Sampling

Two great examples of sampling include BodyBuilding.com and Mikasa.

BodyBuilding.com is the world’s leading website for fitness and body building supplements. As a long time sponsor, they have utilized several of the BAM Jam opportunities including the chance to put samples in to each of the team’s registration packets. It has been shown to be a great way to get product samples in to the hands of the perfect prospective buyer.

Mikasa is a leader in the production of athletic balls and is the official basketball sponsor for BAM Jam. Each court at BAM Jam will use a Mikasa basketball, giving players the opportunity to play and sample a Mikasa ball on multiple occasions.

Branding

If you have ever played in a BAM Jam tournament then there is one thing you definitely know: Wild 101 FM, My 102 and ESPN Boise are all heavily involved. These three highly popular radio stations in Boise are some of the best at building their brand and building a listener base that will continue to tune in long after the tournament is over. They work hard to build their brand at BAM Jam and it pays off.

Northwestern Mutual is another great example. On the surface, financial services may not be the type of partner you would expect to see at a basketball tournament. But for Northwestern Mutual it’s about showing that they care about the community. They do lots of special things at BAM Jam including the Center Court Player’s Tent, where they help players stay cool and hydrated during games. Players feel and play better, thanks to the support of Northwestern Mutual.

And check out Swire Coca-Cola and their sponsorship of the POWERADE Slam Dunk Championship. With a branded title and contestants wearing the Coke bottle shirt, the brand hit home with fans.

The Bounce Back

Restaurants have been using bounce back coupons at sporting events for years, but the Grind Modern Burger has found a lot of ways to incorporate that strategy in to the tournament. When players check in the Friday before they play, they often recieve a nice gift card that will save them some money that night. It not only drives awareness, The Grind has seen a large percentage of card usage through their bounce back efforts.

Sales

For most businesses, at the end of the day you are trying to drive customers to purchase your product or service. Pita Pit has been a partner with BAM Jam since the beginning. They know that basketball players have to eat and they may want something healthy. So for them, setting up as a food vendor in Capitol Park was a no brainer. They hit their customers at the perfect time with the perfect message: You are hungry and we’ve got the type of meal you need and want.

The Overall Package

All of these elements lead us to Treasure Valley Ford Stores. The title sponsor of the tournament, they take a lot of the different marketing elements and put forth a complete package of branding, sampling and a few other cool touches like their street team and green screen picture app that produces a memorable and personal take away from the tourney.

You will see the Treasure Valley Ford Stores logos all over the BAM Jam inventory including our website front page, Facebook and Twitter pages, our email blasts and even on the participant t-shirts.

At the event players and fans will get the chance to see some of the Ford vehicles that are available along with specific vehicle information.

And they always do fun give aways and prizes at their booth.

Who are you targeting?

Here is a break down of the people you will find at the summer tournament:

Players: Approximately 300 teams and 1,200 players

Fans: Through out the weekend 10,000-12,000 fans will watch games

Age: Approximately 50% of players are 19 and older

Gender: Approximately 75% of players are men

Location: Each summer, 10-20% of players travel in from outside of Idaho and the Treasure Valley

Activities: 52% of our players say they work out 2-4 times per week (not counting basketball). 35% say that their main work out goal is to “tone up and shed a few pounds”

Social: 92% of our players are on Facebook. 36% of our players say they check their Facebook account 2-3 times per day.

BAM Jam specific attitudes: 83% of our players AGREE STRONGLY that “BAM Jam positively contributes to a healthy lifestyle” and 71% STRONGLY AGREE that “Compared to other events I’ve participated in, BAM Jam is one of the most organized and well run”.

How can I get involved?

If you are interested in getting more information about BAM Jam opportunities, contact Clint Hordemann. Clint is the Director of Sponsorship and will be happy to answer any questions you have.

Contact Clint at:

(208) 989-1550

clint@idahoselect.org

Click here to see all of the Summer Sponsors

Click here to see all of the Spring Sponsors